Mosey & Co

This start-up had a company name and an amazing product in development. But what next?

Brand development was the first step.
A 2-day discovery workshop revealed who they are, what they do, who their clients are, what their goals are and how to prioritise them.
Awesome!
The resulting brand map was the foundation for a logo and corporate identity.

This was the original question, Mosey & Co came up with.
After a call, it was pretty clear, that it wasn't just about a new logo.
There was so much more to do.
Before creating anything, there needed to be clarity about who the company is, what the company does, what the goals are and for whom the product / service is.
That's what a brand strategy workshop is for!

In a 2-day brand strategy workshop, we made sure, that the new design would be in alignement with the business goals and customer needs.
The brand personality was developed with certain values, behaviours, tone of voice, look and feel to make sure, future communication of any kind would be consistent and "on brand".
Clear and consistent communication is key for raising brand awareness.

#BrandStrategy #Workshop #Consulting #Concept #Layouts #Design

Mosey & Co

Manuel Steinhauser